Microsoft to Read Minds: Is this the Future of Paid Advertising?

A Cre8asite Forums member is baffled by an article he read where Bill Gates is working on developing software that can read your mind. Is this a good direction for both Microsoft (as a competitive edge over Google) and for advertising?

It looks like people are all experimenting with this type of advertising. Bill Slawski, for example, brings up a term called neuromarketing and explains what it is:

An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe—and soon ads may become even more effective at prompting you to pull out your wallet.

That's a bit frightening, actually, but some folks can see it to be inevitable. One member suspects that Google won't be far behind, so Microsoft won't have the advantage.

Forum discussion continues at Cre8asite Forums.