Microsoft to Read Minds: Is this the Future of Paid Advertising?

Nov 12, 2007 - 10:01 am 0 by
Filed Under Bing Search

A Cre8asite Forums member is baffled by an article he read where Bill Gates is working on developing software that can read your mind. Is this a good direction for both Microsoft (as a competitive edge over Google) and for advertising?

It looks like people are all experimenting with this type of advertising. Bill Slawski, for example, brings up a term called neuromarketing and explains what it is:

An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe—and soon ads may become even more effective at prompting you to pull out your wallet.

That's a bit frightening, actually, but some folks can see it to be inevitable. One member suspects that Google won't be far behind, so Microsoft won't have the advantage.

Forum discussion continues at Cre8asite Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2024

May 21, 2024 - 10:00 am
Google Search Engine Optimization

PSA: Site Reputation Abuse Policy Also Applies To Google Discover

May 21, 2024 - 7:51 am

Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data

May 21, 2024 - 7:41 am

Google Adds Visuals To About Source Knowledge Panels

May 21, 2024 - 7:31 am

Google AI Overviews Colors Do Not Indicate Confidence Of Response

May 21, 2024 - 7:21 am

Google Rolling Out More Graphical & Richer Search Results

May 21, 2024 - 7:11 am
Previous Story: CPC vs. CPM on Google's Ad Network