CPC vs. CPM on Google's Ad Network

Nov 12, 2007 - 9:54 am 0 by
Filed Under Google Ads

As you know, Google is now trying something called placement targeting. On a Search Engine Watch forums thread, moderator Discovery goes into the implications of this change.

CPM is just to easy for advertisers to inflate CPM numbers without any promise of quality ... The combination of CPC and Placement reports and advertisers have the tools to help balance out the equation.

This sentiment is echoed by the community. CPC is the way to go:

CPM is an uncontrollable nightmare; and text ads rule. The other stuff (radio, print, etc.) is nice to have in the arsenal, but only as add-ons. I think CPC will continue to be the heavy hitter for a while.

Essentially, CPM doesn't seem to fare well for anyone. CPC is more work but it pays off.

This should play out pretty well over time.

Forum discussion continues at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am
Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: How to Give Access to Google AdWords Stats to Users