I'm an SEO and I Don't Give a Flying Cow What Your Site Visitors Want

Sep 27, 2007 • 12:19 pm | comments (4) by | Filed Under Search Engine & SEO Theory

A forums member wants to know who the boss is. In your work as an SEO, are you optimizing pages for the site owner, search engines or web site visitors?

The writer asks,

"Now wouldn't we all be out of a job if we did whatever is best for the people viewing the site? We do what is best for our customers. The people paying us to make their websites....Of course, we need to provide something for the viewers out there to 'view'. But really, isn't this secondary to delivering a product to them?"

Ammon Johns responds:

"All the searching on major search engines happened in the early phases - the pure research phases. By the time they were holding their credit card, they were using another means to find the best price, such as a price comparison site.

The SEM uses this knowledge to change the way he markets to this small but growing portion of the market. He makes sure he provides material for those early 'scouting' type searches. He provides impressive information to make a good experience for the user. He builds a brand.

Because later, when that person is shopping for prices, if his site is any one of the options, he's got that sale on the trust he built, and the positive experiences given.

That is why it is all about giving an excellent, remarkable, memorable user-experience to every visitor."

Cre8asiteforums discussion: Why Is The Answer In Seo Always "Think About Your Audience"

Previous story: Are Conversion Rate Metrics Useful?
Ninja Banner
blog comments powered by Disqus