Google Adds "Excessive" To Link Exchange Guidelines

Aug 16, 2007 - 7:13 am 8 by

A WebmasterWorld thread reports Google has made a slight but yet important change to their link schemes page within their Webmaster Guidelines section.

BEFORE:

Examples of link schemes can include:
Link exchange and reciprocal links schemes ("Link to me and I'll link to you.")

NOW:

Examples of link schemes can include:
Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")

The big word added here is "excessive." The Google Cache still shows the old version, this will probably change any minute, so here is a screen capture.

As you can imagine, we have two views on this change:

(1) I am glad they added the word "excessive"

BUT

(2) What does "excessive" mean exactly?

We keep getting more and more from Google and keep wanting more and more from what we get. For them to give us specific examples, might get a bit hairy for them. But for them not to, can get a bit hairy for Webmasters.

What is a search engine to do?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: How Long Until I See Top Search Rankings?