Do Link Exchanges Still Help With Improving Search Rankings?

Jul 12, 2007 - 7:59 am 3 by
Filed Under Link Building

A WebmasterWorld thread is having a debate over the topic of link exchanges.

There are those that believe link exchanges help improve your rankings in the search results, then there are those that believe they do not help.

Tedster quotes Google's Matt Cutts as saying:

"Reciprocal links by themselves aren’t automatically bad, but we’ve communicated before that there is such a thing as excessive reciprocal linking."

That is the key, "excessive." Everything in moderation, is the line my dad tells me. Same applies here. You can see a positive return from exchanging some links with relevant sites. But don't go overboard and create dozens of links pages. Make it natural.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Google Adwords Editor Performance Issues?