Do "Chained" 301 Redirects Not Carry Link Popularity Over in Google?

Jul 9, 2007 - 7:29 am 0 by

A WebmasterWorld thread discusses the implementation of 301 redirects on a newly constructed site.

WebmasterWorld administrator, Tedster, adds to the discussion that he has seen that a chain of 301 redirects does not always pass the link popularity along.

For example, you have URL1 that is redirected to URL2 and then have URL2 redirected to URL3. In this case, Tedster seems to imply that URL1 will not pass link popularity over to URL3. It will not carry over from URL1 to URL2 to URL3.

Instead it seems that if you need to set up a third redirect, you should change the original redirect from URL1 to URL2 to URL1 to URL3 directly. This way there is a direct redirect from one URL to an other, without having to go through multiple chains of redirects.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 14, 2025

May 14, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Tests Add Annotation In Performance Reports

May 14, 2025 - 7:51 am
Google Maps

Google Business Profiles What's Happening Feature

May 14, 2025 - 7:41 am
Bing Search

Bing Search APIs To Retire August 11, 2025

May 14, 2025 - 7:31 am
Google Ads

Google Internal Emails On Google Marketing Live 2024 (Last Year)

May 14, 2025 - 7:21 am
Google

Google Tests New Pagination Bar On Mobile

May 14, 2025 - 7:11 am
Previous Story: Blog It & Google Will Come, Quickly