Kevin Ryan Talks About the Future of Search Engine Strategies

Jul 6, 2007 - 6:48 am 0 by

A Search Engine Watch Forums thread on "Guiding the Future of Search Engine Strategies" has finally started to pick up some steam.

Ammon Johns offered some suggestions and then finally, the "future of SES," Kevin Ryan stepped in to make his first post at Search Engine Watch Forums.

First, he commented about the comparison of food between SES and Danny's new SMX conference. He said, "On the food subject: I am open to suggestion and, yes, it is easier to feed 100 people as opposed to 1000." Fair enough, but I have seen plenty events feed thousands of people at the level of the SMX conference. But still, it is a ton of work.

Kevin Ryan then comments on the challenges of finding good speakers. He said, in the "vein of quality control" and making the right balance between speakers with training in presenting versus speakers who have less skill in presenting but can offer a wealth of knowledge. He said, "Generally, people want to hear more from the "buy side" [aka less presentation skill but more knowledge] so balance is the key."

For one thing, Danny starting SMX is encouraging the conference circuit around the search industry to get better.

Forum discussion at Search Engine Watch Forums.


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