The ads read:
It’s seriously just About.com.
That’s Hawaiian for 8 visitors a
12 reasons this is the worst idea
ever and won’t make money.
When relevancy is this poor
why show any results at all?
Now, I believe that these sites that were advertised were not listing these ads on Google themselves. In fact, they all wrote negative posts on Mahalo and someone thought it would be funny to bid on the term Mahalo and place ads pointing to those articles.
The question is who did that?
In any event, Jason Calacanis interviewed four SEOs that specifically did not like Mahalo and posted the podcast at CalacanisCast beta 29. It makes for a very interesting listening to (no need to watch it, unless you want to see Jason's reaction to some of the answers given to him.
Forum discussion on fun ads at DigitalPoint Forums.