AdWords to Break Out Other Google Properties in Placement Performance Reports Soon

Jun 14, 2007 • 6:48 am | comments (1) by | Filed Under Google Ads (AdWords)

When Google released placement performance reports earlier this week, many were upset that Google did not break down the site by site detail within Google's own property.

For example, Google would show you the details of which site sent you what impressions, clicks, and conversions if it came from the AdSense network. But they do not show you the site by site detail from within their own network. Some examples include AdSense for domains, Gmail, and so on.

AdWordsRep has now responded saying that this will be coming soon.

Since our network is comprised of hundreds of thousands of sites and millions of pages, information reported in the Placement Performance report consists of vast amounts of data. To provide this information in a scalable way to all our advertisers as soon as possible with the full launch in June, we are providing reporting for certain segments of our network in a consolidated way.

This includes sites that are participating in our AdSense for domains and AdSense for error pages programs. We realize that advertisers would like to see site-by-site metrics for all segments of the content network to be able to effectively optimize their campaigns. For this reason, we are working on ways of providing this information on a site-by-site basis as soon as possible.

Would this complete the advertiser's needs?

Forum discussion at Search Engine Watch Forums.

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