What is the Most Important Element in Your Google AdWords Campaign?

May 30, 2007 - 9:15 am 1 by
Filed Under Google Ads

An interesting poll is in its infancy at DigitalPoint Forums but a trend is already emerging. The poll asks: what are the most important elements of your AdWords campaign? So far, Keyword Research and Landing Pages.

The discussion brings forth some good points:

You can have the best quality score in the world, a million targeted keywords and the best product on the market but if your landing page does not convey trust, authority and relevance, your visitors leave.

My vote is for Landing Page.

GuyFromChicago follows this thread in his personal blog and agrees.

Someone disagrees with that, however:

On the other hand, get your title wrong, or your advert text, and you can immediately halve your clickthrough rate and Quality Score - this leads to your sweet spot being much lower, and can halve (at least) the amount of traffic that you get. So your conversion rate needs to be a lot higher to offset that.

Organization of a campaign is also a focus of some campaigns:

I don't know whether it's the most important, but I think the most under-rated element is the campaign architecture (a fancy way of saying the way your ads/keywords/groups are organised).

Well organised = easy to track & measure, allows you to relate ads more closely to their keywords, allows you to separate content vs search clicks quickly Badly organised = shoot & hope!

If you have the time, vote in the poll; it would be nice to see what factors are most important to you.

Forum discussion and poll at DigitalPoint Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Getting Access to Gmail Accounts of the Deceased