An interesting question has arisen in the Search Engine Watch Forums about whether there's any benefit to attending the Search Engine Strategies Latino Conference if you're not particularly targeting the Latino demographic.
According to moderator Nacho, there's a benefit to attending, even if you're not particularly targeting this market. However, you might end up focusing on a multilingual market in the future after attending the valuable sessions.
There are actually two tracks during the two day event. The fundamentals track is primarily focused on those SEM needs that you want to get better at, which doesn't really have to apply to the Latino market. It's like learning math no matter if you adding apples with apples or using examples of oranges. The principles are the same. On the other hand, there are really awesome new sessions at SES Latino on the Landscape and Tactics track that may help you understand how to take your site from being monolingual to multilingual. In our case, we use the prime focus of Spanish or Portuguese driven targeted markets. However, the principles again will also help you with other languages. With regards to the Latino market, you'll be surprised the enormous potential it has, so if you are not targeting them, maybe SES Latino will help you change your mind.
I personally won't be there, but it sounds exciting. If you haven't ever been to a Search Engine Strategies conference and you're near Miami, you should definitely consider it. In fact, Nacho provides a 20% discount with coupon code: 20IHIS
Forum discussion continues at Search Engine Watch Forums.
This article was written this past Monday and scheduled for publication on Thursday, May 24th.