Microsoft Corp. agreed to acquire aQuantive Inc. for $66.50 a share, in an all-cash deal valued at about $6 billion, as the software giant became the latest to buy an online advertising agency.
According to TechCrunch, aQuantive is the parent company to Avenue A | Razorfish, Atlas and DRIVEpm. Our Associate Editor, Chris Boggs, works for Avenue A | Razorfish, but was unable to comment. However, we anticipate some more information shortly.
So do ya go with DoubleClick or Atlas for an ad server now? If DoubleClick was to expensive at 3.1B, how is Atlas a deal at 6B? Maybe the revenue from the agency unit makes it more financially attractive.
Additional coverage of the news is on Techmeme.
Forum discussion at WebmasterWorld.