Why Do Google AdSense and Google Analytics Impressions Differ So Much?

Apr 9, 2007 • 8:04 am | comments (4) by twitter | Filed Under Google AdSense

A DigitalPoint Forums shows his data from Google Analytics versus Google AdSense and sees that the page impressions are inconsistent. He then asks why he had so many page views but no impressions.

A member responds to say that this may be because the AdSense bot was determining which ads are suitable for the site:

It is obvious that adsense bot was taking time to determine what ads are suitable for your site. That's why it did not show ads for every page view in the beginning. But now, google knows what ads your site can show.

But I'm in agreement with another member, who thinks that this may be related to ad-blocking software:

many internet users use software to block ads. Now, with firefox, is very easy to install adblocker, just go to plugins, select adblocker, install and then restart browser.

Are you in agreement with me? Why or why not? Discuss at DigitalPoint Forums.

This article was written this past Friday and scheduled for publication on Monday, April 9th.

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