Over the past week or so, Google has been messing around with their links to their other search products. What used to be directly over the search box, seems to be moving around, in a Google test.
On Friday I covered at Search Engine Land a Google Operating Systems find that shows Google moving the search product links from above the search box to the top of the page. Google Blogoscoped adds that Google is testing this within the search results page as well, and not just on the Google.com page.
This weekend, the PPC blog reports a test where Google is placing the navigation search links in a box directly above the sponsored results. Here is a cropped screen capture, but PPC blog has a full size version of this in action.
Why would Google do this? Well, we know rarely any of the searches use those top links. So maybe it is in an attempt to get those links seen more?
Forum discussion at Search Engine Roundtable Forums.
