Site Targeted Google Campaigns To Meet Cost Per Click Model

Feb 14, 2007 - 8:02 am 0 by
Filed Under Google Ads

The Google AdWords Blog announced last night that they will be inviting a limited number of AdWords advertisers to test out a new model for site targeted campaigns. Site targeted campaigns are a way for you to place your ad on someone's site, if they are running Google AdSense - they have been offering Site Targeting since June 17, 2005.

Advertisers would pay Google based on a CPM model (i.e. impression model) and not a click model. It now appears Google will be testing a CPC (cost per click) model with the site targeted campaigns. Why? They say:

  • Increased flexibility. Select the content network sites you want your ads to appear on and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want.
  • Full control. Create new CPC site-targeted campaigns, or switch your existing campaigns between CPC and CPM at any time. As always, you retain full control over your budgets and bids.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Checkout Button on Google.com Take Over Page Real Estate