The Google AdWords Blog announced last night that they will be inviting a limited number of AdWords advertisers to test out a new model for site targeted campaigns. Site targeted campaigns are a way for you to place your ad on someone's site, if they are running Google AdSense - they have been offering Site Targeting since June 17, 2005.
Advertisers would pay Google based on a CPM model (i.e. impression model) and not a click model. It now appears Google will be testing a CPC (cost per click) model with the site targeted campaigns. Why? They say:
- Increased flexibility. Select the content network sites you want your ads to appear on and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want.
- Full control. Create new CPC site-targeted campaigns, or switch your existing campaigns between CPC and CPM at any time. As always, you retain full control over your budgets and bids.
Forum discussion at WebmasterWorld.