Site Targeted Google Campaigns To Meet Cost Per Click Model

Feb 14, 2007 - 8:02 am 0 by
Filed Under Google Ads

The Google AdWords Blog announced last night that they will be inviting a limited number of AdWords advertisers to test out a new model for site targeted campaigns. Site targeted campaigns are a way for you to place your ad on someone's site, if they are running Google AdSense - they have been offering Site Targeting since June 17, 2005.

Advertisers would pay Google based on a CPM model (i.e. impression model) and not a click model. It now appears Google will be testing a CPC (cost per click) model with the site targeted campaigns. Why? They say:

  • Increased flexibility. Select the content network sites you want your ads to appear on and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want.
  • Full control. Create new CPC site-targeted campaigns, or switch your existing campaigns between CPC and CPM at any time. As always, you retain full control over your budgets and bids.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 16, 2025

Jun 16, 2025 - 10:00 am
Google

Google Search Tests Audio Overview

Jun 16, 2025 - 7:51 am
Google Ads

Google Merchant Center Updates Some User Interface Elements

Jun 16, 2025 - 7:41 am
Bing Search

Bing Tests Dropping Microsoft Name From Bing Search Box

Jun 16, 2025 - 7:31 am
Google Ads

Google Ads Tests New Charts Interface For Campaigns

Jun 16, 2025 - 7:21 am
Web Analytics

ChatGPT Updates To Improve Tracking In Analytics With More UTM Parameters

Jun 16, 2025 - 7:11 am
Previous Story: Google Checkout Button on Google.com Take Over Page Real Estate