25 Signals of Poor Quality Sites

Feb 2, 2007 - 8:04 am 7 by

Typically, you have threads about, how do I make my site better or what do I need to do to rank higher. Then people may discuss topics such as unique content, link building, etc. There is a thread at WebmasterWorld that takes the reverse approach. They discuss 25 things that may make a site appear to have poor signals of quality in the eyes of Google and other search engines. Here are the top 10 from the list:

  1. Reciprocal link request pages.
  2. No Privacy policy.
  3. Outdated copyright date or last modified date visible on the pages.
  4. Error pages that don't send 404 headers or send content regardless of the page requested/querystring entered.
  5. Massive numbers of incoming links from link farms.
  6. Dead/404ing links.
  7. High link churn.
  8. No published contact address, email address or phone number.
  9. A high bounce rate (surfers clicking back on their browser and selecting another search result).
  10. Too much duplicate content.

For the remaining 15, check out the thread.

This is one of those fun threads, I personally do not necessarily agree with everything in the thread, but I found it unique.

Forum discussion at WebmasterWorld.


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