Yahoo! Publisher Network Advice to Yahoo!

Jan 26, 2007 - 7:38 am 0 by

Since I just wrote Open Advice to Yahoo! Regarding New Search Marketing Tool, Panama, I figure I highlight a WebmasterWorld thread that offers Yahoo! advice on their publisher network product. Here are some of the ideas from the thread:

  • Ad Link Units (like Google Adsense offers)
  • YPN for search and sitesearch (like Google Adsense offers)
  • YPN referral links for advertisers to sign up with Overture (Like Google Adsense offers)
  • Open the ad market to other countries. You can start with the other English-speaking countries, Canada, Britain, Australia, New Zealand, etc.
  • Better targeting
  • Option to delete old channels
  • Option to enable/disable RON ads
  • Quick and easy tool for management of multiple accounts ala adwords editor
  • Better contextual targeting.
  • Unique ads in every ad unit.
  • The ability of advertisers to select which sites they'd like to advertise ("Advetise on this Site").
  • Image banner ads!
  • and more...

Forum discussion at WebmasterWorld.


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