Yesterday there was some confusion on if Microsoft adCenter Advertisers Being Forced into Content Network?
The official adCenter representative at WebmasterWorld, adCenter411, has replied with more details, to clear things up.
A select number of adCenter customers are being migrated to the beta site so that we can expand our Content Ads pilot and gather feedback on the next version of the adCenter User Interface. All advertisers selected for migration will be given access to the beta site and an improved set of campaign management tools, reporting tools and navigation. We selected advertisers based upon their match to the MSN inventory we have available and to provide access to a sampling of advertisers.
I also wanted to clarify that you can modify your content ads distribution – so if you don’t want to participate in content ads, you don’t have to. Once you have migrated to the beta site, you can turn off content ads. We'll be posting detailed instructions with screen shots on our blog on Monday.
So, you will be able to turn off content ad inclusion, how that is done, will be revealed at adCenter Blog this Monday.
Forum discussion continued at WebmasterWorld.
Update: Here are instructions to opt out via adCenter411 at the thread above:
Here are the instructions for those of you who would like to turn off ads on the content network entirely. After your account is migrated on Jan. 25, after signing into your account: 1. Click the Campaign you want to edit. 2. Click the ad group you wish to modify. 4. Click the Ad Group Settings tab. 4. In the Targeting section, locate "Select a distribution method for this ad group." 5. Uncheck the box labeled “Content” and Click Save.