PPC Managers Laugh Off Google's Traffic Estimator

Jan 2, 2007 - 8:20 am 2 by
Filed Under Google Ads

Google has an AdWords tool for advertisers to better estimate the traffic they may get from a particular keyword phrase. The tool is named Google AdWords Traffic Estimator. Google themselves says;

All estimates are provided as a guideline, and are based on system-wide averages; your actual costs and ad positions may vary. To view estimates based on your keywords' performance history, use the Traffic Estimator within the appropriate Ad Group.

But PPC managers like GuyFromChicago in a DigitalPoint Forums thread says;

The estimator is for entertainment purposes only

(seriously, don't waste your time with it)

Others estimate that the estimator is "off by a factor of 3 usually."

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 9, 2025

Jul 9, 2025 - 10:00 am
Google Search Engine Optimization

Google: Order Of Disavow Link File Does Not Matter

Jul 9, 2025 - 7:51 am
Google Search Engine Optimization

Be Careful With Google When Publishing AI Content

Jul 9, 2025 - 7:41 am
Google Ads

Google Ads Defends Hidden Search Terms As Solely Privacy Driven

Jul 9, 2025 - 7:31 am
Google Search Engine Optimization

New Google Search Console Discussion Forum Search Appearance Filter

Jul 9, 2025 - 7:21 am
Google Ads

Google Ads Generating Fewer Clicks? Why?

Jul 9, 2025 - 7:11 am
Previous Story: Google Calculator Breaks On New Years