PPC Managers Laugh Off Google's Traffic Estimator

Jan 2, 2007 - 8:20 am 2 by
Filed Under Google Ads

Google has an AdWords tool for advertisers to better estimate the traffic they may get from a particular keyword phrase. The tool is named Google AdWords Traffic Estimator. Google themselves says;

All estimates are provided as a guideline, and are based on system-wide averages; your actual costs and ad positions may vary. To view estimates based on your keywords' performance history, use the Traffic Estimator within the appropriate Ad Group.

But PPC managers like GuyFromChicago in a DigitalPoint Forums thread says;

The estimator is for entertainment purposes only

(seriously, don't waste your time with it)

Others estimate that the estimator is "off by a factor of 3 usually."

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Google Updates

Memorial Day Google Search Ranking Volatility

May 28, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run...

May 28, 2024 - 7:41 am
Google Ads

Undated Google Ads Experiments To End August 23, 2024

May 28, 2024 - 7:31 am
Google

Google Tests Thin Top Deals Search Bar

May 28, 2024 - 7:21 am
Google Search Engine Optimization

Report: 14,000+ Google Search Ranking Features Leaked

May 28, 2024 - 6:15 am
Previous Story: Google Calculator Breaks On New Years