PPC Managers Laugh Off Google's Traffic Estimator

Jan 2, 2007 - 8:20 am 2 by
Filed Under Google Ads

Google has an AdWords tool for advertisers to better estimate the traffic they may get from a particular keyword phrase. The tool is named Google AdWords Traffic Estimator. Google themselves says;

All estimates are provided as a guideline, and are based on system-wide averages; your actual costs and ad positions may vary. To view estimates based on your keywords' performance history, use the Traffic Estimator within the appropriate Ad Group.

But PPC managers like GuyFromChicago in a DigitalPoint Forums thread says;

The estimator is for entertainment purposes only

(seriously, don't waste your time with it)

Others estimate that the estimator is "off by a factor of 3 usually."

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Google Calculator Breaks On New Years