Dynamic Keyword Insertion In Yahoo!'s New Panama PPC Engine

Dec 21, 2006 - 7:45 am 1 by

A featured WebmasterWorld thread spotlights the official way to perform dynamic keyword insertion in Yahoo!'s new search marketing product, code named Panama.

Dynamic Keyword Insertion is the ability to tell the PPC engine to match pieces of the ad copy to the user's search query. So if you conduct a search for "ipod" and you are bidding for "ipod" but do not want to create an ad for each product you sell. You can tell Yahoo! to match on the search "ipod" and stick it in your ad title or ad description. How does this work? Well, YahooSarah explains;

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2. Identify a campaign and click its link. The Campaign Details page opens.

3. Identify an ad group and click its link. The Ad Group Details page opens.

4.Click the Create New Ad link. The Create Your Ad page opens.

5. Decide whether to insert the keyword into the title or the description of the ad.

6. Enter the title and description of your ad. At the point in your title or description where you would like to insert the keyword, click the Insert Keyword link below the text field. {KEYWORD: DEFAULT_TEXT} will be inserted into your title or description, and you may then replace DEFAULT_TEXT with the keyword of your choice.

7. Enter the URL and ad name for the ad.

8. Click Save Changes.

9. In the Ad Group Details page, find the related keywords in the keywords tab.

10. Click the keyword link. The Keyword Details page opens.

11. Click the edit link in the Alternate Text field at the top of the page. The Enter Alternate Text dialog box opens.

12. Enter the alternate text to display.

13. Click Submit.

Forum discussion at WebmasterWorld.


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