"Estimated Average Position" Coming to Yahoo! Search Marketing


Yahoo!, as expected, is slowly releasing changes to the reports and tools to get search marketers up to speed with the "whats to come." What is to come? A new ad ranking algorithm that operates both on bid, ad quality and more. So what changes were made? The Yahoo! Search Blog wrote that new bidding information is coming.

First, what is leaving?

In early December some of the information you’re used to seeing on the Manage Bids page will no longer be available. The “Top 5 Max Bids,” “Position” and “Your Cost” columns will be removed from the current account interface. The View Bids tool will also no longer be available.

Second, what is coming?

Instead, you’ll see two new columns on the Sponsored Search Manage Bids page:

1. Estimated Average Position This column provides an estimate of the average position in which your ad may be displayed on the results page, based on your max bid and the bids of other advertisers.

2. Bid Range for Top Positions This column displays the bids for the positions at the top of the search results page for each of your keywords.

The Yahoo! Search Blog has pictures and you can learn more at the FAQ section.

Forum discussion at WebmasterWorld and Search Engine Watch Forums.

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