Yahoo! Deals With Newspapers

Nov 22, 2006 • 8:11 am | comments (1) by | Filed Under Yahoo News

Monday, I reported at the Search Engine Watch Blog that Yahoo Strikes Deal With 176 Newspapers, a great deal for Yahoo! to promote the HotJob service and obviously for branding purposes.

The New York Times reports that Yahoo has struck a deal with 176 newspapers, consisting of a 7 newspaper chains to "share content, advertising and technology." The first part of the deal will promote Yahoo's HotJobs site, where newspapers will post the local jobs to HotJobs and use HotJobs's technology on their local newspaper site for classifieds listings. Then Yahoo wants to make these newspapers content more accessible within Yahoo's search index, local news and other search services.

This topic is currently being discussed at WebmasterWorld where members find this deal to be a good one for Yahoo!. Robert Charlton believes this deal is a "major development for Yahoo Local."

Forum discussion at WebmasterWorld.

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