Ask.com to Upgrade Sponsored Search Program

MediaPost reported a week ago about Ask.com's plans to release a new platform for their sponsored search platform. Last night a thread went up at WebmasterWorld with the new feature list.

1. Improvements in cost and budget control
2. New ad structure improves content management
3. Streamlined UI simplifies common tasks
4. More flexible reporting
5. Enhanced Bulk Upload tool

Forum discussion at WebmasterWorld.

Update: More details here there is a link to a "ASL 2.0 Webinar" with the launch details.