First Feedback on Google AdWords Video Ads

Jul 7, 2006 - 7:07 am 0 by
Filed Under Google Ads

On May 23rd, Google launched Video ads, Google AdWords Click-to-play video ads. Since then it has been quiet on the video front. Now we have a thread at Search Engine Watch Forums asking if anyone has any experience with them on the advertisers side.

We have one response which is overall positive.

Well from my experience we have seen significant click throughs on our video eye blasters.

Development can be costly and CPM rates can be high ... but to be honest I would rather have just floating eyeblasters and video clips ads that cost $50CPM and recieve 2-9% CTR over 728x90 or 120x600's that recieve .03% CTR and cost $20CPM.

I would say though that floating eyeblasters first ... then video ads (only because they are still really high in CPM)

Although $50CPM seems high, as AussieWebmaster points out, it is all about the ROI.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: The New Ego Search: "Did You Mean" Results in Google Search