On May 23rd, Google launched Video ads, Google AdWords Click-to-play video ads. Since then it has been quiet on the video front. Now we have a thread at Search Engine Watch Forums asking if anyone has any experience with them on the advertisers side.
We have one response which is overall positive.
Well from my experience we have seen significant click throughs on our video eye blasters.
Development can be costly and CPM rates can be high ... but to be honest I would rather have just floating eyeblasters and video clips ads that cost $50CPM and recieve 2-9% CTR over 728x90 or 120x600's that recieve .03% CTR and cost $20CPM.
I would say though that floating eyeblasters first ... then video ads (only because they are still really high in CPM)
Although $50CPM seems high, as AussieWebmaster points out, it is all about the ROI.
Forum discussion at Search Engine Watch Forums.