Are Google Advertisers Opting Out of Content Network: Dropping AdSense

Jun 21, 2006 - 9:37 am 8 by
Filed Under Google Ads

A WebmasterWorld thread asks are the good advertisers jumping ship? Are Google AdWords advertisers either turning off the content network option and only advertising on the search network, slowed their advertising down due to the content network performance and/or completely "jumped ship" from Google to another advertising model or network?

Why is this speculation taking place? Well, hundreds of Google AdSense publishers are reporting a noticeable slump in earnings over a set time period.

Some believe that the whole contextual advertising model is doomed unless Google or someone else comes up with a method of thwarting MFAs (made for AdSense sites).

Forum discussion at WebmasterWorld.

 

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