Ad Scheduling Live on Google AdWords

Jun 16, 2006 - 7:32 am 0 by
Filed Under Google Ads

As Jen reports over at SEW blog, Google has finally added the highly anticipated ad scheduling feature to Google AdWords. Here is a step by step, on setting up your campaign with ad scheduling.

(1) First locate the campaign(s) you want to set up for ad scheduling. You will see a "New" word in red, that is the ad scheduling option, it looks like.

edit-campaign-settings.gif
(2) Click on "Turn on ad scheduling" ad you will be asked to confirm your time zone, once again. That page looks like;

set-time-zone.gif

So even though I think I set my time zone, not once, but twice, I had to do it a third time.

(3) So here it is, my time zone is set.

time-zone-set.gif

(4) Then I proceeded to the Ad Scheduling page, this is what the basic ad scheduling page looks like at first sight.

ad-scheduling-1.gif

(5) Then I clicked on edit next to a day and got this screen.

ad-scheduling-2.gif

(6) Scheduling things up and then moved on to test out the "advanced mode" which looks like;

advanced-mode-1.gif

Click 'Edit' to set custom prices for ads on a given day and time. Example: If your default bid is $1.00 CPC, and your custom "% of bid" entry for Tuesdays is 120%, your CPC bid for Tuesdays only would be $1.20. When satisfied, click 'Save Changes' to activate Ad Scheduling.

That is it really. The Google AdWords help center has more details at what is ad scheduling?

Continued forum discussion at WebmasterWorld.

 

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