Why Are Affiliates Still Using "Aff" In Their Adwords Ad Copy?

May 29, 2006 - 11:17 am 0 by
Filed Under Google Ads

There is a good thread over at Digitalpoint discussing why some people are still using the "aff" abbreviation in their Google Adwords copy when its no longer needed. One of the members is seeing this practice still in place and trying to determine the incentive from doing this. According to 5Star, "They just don't know any better. Some people just don't keep up with the news and missed that whole big change." I can't say I noticed it exactly the day it came out and I watch a lot of the news. There are a couple of other reasons why a person would still use the "aff" in the ad. One, they do not want to disrupt their CTR of the campaigns, or the placement. Additionally, some advertisers are required by the affiliate company to use this particular branding. I don't know many that do, but apparently their are some. Another reason, might have to do with the url. I just searched on affiliates in Google and one of the first ad has a nasty "?afid=AFX1DNQ7889" affiliate id tag in the url. Now, maybe I am wrong but if you are trying to target savy webmasters to become your affiliate, and you are using a url like might raise a few red flags for stay away.

For continued discussion see Digitalpoint - "Aff." in ad copy?


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Rating the Potential Quality of Inbound Links