Yahoo! to Release New Ad System Today

May 8, 2006 - 7:27 am 0 by

Friday we reported that there were More Signs of Yahoo! Switching PPC Program to CTR Based Rankings but we are still unsure of this. Today, reuters and BBC News reports that Yahoo! is releasing the new ad system some time today.

Yahoo's new software system aims to let advertisers target potential customers more accurately based upon the words users type into the search box.

and...

The system is a software-based marketing console to help corporate advertisers and advertising agency buyers understand how to target relevant advertising to Web users based on the keyword search terms consumers use to find information on Web sites.

Advertisers can instantly calculate the cost of acquiring new customers using Yahoo's data and analytic system. Buyers can also test for the most effective ads and make rapid changes.

I should know more details, later this afternoon. I am continuously being told that the facts of my previous "rumor" post is wrong. So we will see.

Forum discussion on this specific topic at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 18, 2025

Feb 18, 2025 - 10:00 am
Google Search Engine Optimization

Google: There Is No Persistent Shortcut To Faster Crawling

Feb 18, 2025 - 7:51 am
Google

Google Search Testing Background Section

Feb 18, 2025 - 7:41 am
Google Ads

Google Ads Advanced Plans

Feb 18, 2025 - 7:31 am
Bing Search

Bing Tests Knowledge Panels With Related Searches Box

Feb 18, 2025 - 7:21 am
Google

Google Search Testing New Pagination Bar Without Numbers

Feb 18, 2025 - 7:11 am
Previous Story: Displaying Google AdSense to Google Searchers & YPN Ads to Yahoo! Searchers