Displaying Google AdSense to Google Searchers & YPN Ads to Yahoo! Searchers

May 5, 2006 - 4:16 pm 0 by
Filed Under Contextual Ads

WebmasterWorld Admin, trillianjedi, posted a thread in the supporters forum (paid subscription required) named Referrer based delivery for contextual advertising. That is right, he has a theory that Yahoo! searchers are more likely to click on a contextual ad that says "Ads by Yahoo!" as compared to clicking on an ad that says "Ads by Goooooogle." Same applies to a Google searcher, where a Google searcher may be more likely to click on an ad that says "Ads by Goooooogle" as compared to clicking on an ad that says "Ads by Yahoo!"

That being said, and if this theory is right, would you cloak the ads based on referrer? You currently have to deploy some sort of cloaking for ads when on the Yahoo! Publisher Network. Specifically, blocking international users from viewing YPN ads, so you won't get your site banned for quality reasons.

I suspect the results of the theory may be posted in the WebmasterWorld Supporters forum at a later date.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Microsoft adCenter Still Does Not Work on Firefox or Safari