Search Engine Watch Forums Moderator, Discovery, posted an interesting new thread named Google POPS off. He says that he tested pop offs, ads that pop up after you exist a site, and realized a 8% increase in conversions. However, Google clearly does not allow any type of pop up to be present on a Google AdWords landing page, so Discovery can not implement this as he would have liked to. The deal is, how come larger companies, such as Lower My Bills and Network Solutions can implement pop offs and still use AdWords?
If pop offs only pop once per session, upon exit, when the site's goal has not be reached, should that be allowed by Google? If implemented "professional" should that change things?
Forum discussion at Search Engine Watch Forums.