SEO & Google Make it to the Economist

Mar 15, 2006 - 8:23 am 1 by
Filed Under Google News

A story at The Economist named Dancing with Google's spiders (subscription required) talks about how SEOs work to achieve top rankings for their clients on Google. Here is the free abstract;

The industrious spider bots that crawl around the web on behalf of Google, the world's biggest search engine, evoke both fear and reverence. Late last year the bots swept through the world's web servers to scrutinise some 8 billion web pages and determine their new rankings in Google's search results. As Google tweaks its mighty ranking algorithms, and applies them to the constantly changing pages of the web, different sites shuffle up and down wildly in its search rankings, repeatedly gaining and losing ground.…

Both Search Engine Watch Forums and WebmasterWorld have threads on this topic. Here are some quotes pulled from the article and placed in the forums;

Like hurricanes, Google Dances are given names, such as Bourbon, Gilligan, and Florida, often by commentators at a website called

Matt Cutts, a senior engineer at Google who is assailed with algorithm questions at industry conferences, says his firm like its competitors, carefully controls access to its secrets. ‘A lot of our best ideas don’t get filed as patents because patents eventually become public.

The most powerful determinant of a webpage’s importance is the number of incoming referral links, which is regarded as a gauge of the site’s popularity.

Unethical methods, known as ‘black-hat SEO’, including renting links from popular or long established sites (their links carry more weight). Some unscrupulous SEO outfits even exploit loopholes in website-managements tools to place hidden links on prestigious sites, such as those maintained by universities.

Is SEO becoming a household name? It is just amazing watching this industry grow.

Forum discussion at Search Engine Watch Forums and WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Current Issues With Cloaking Using IP Delivery Technology