Yahoo! Makes Sense of Wikipedia in SERPs

Feb 24, 2006 - 7:57 am 0 — by

Yahoo! posted a new blog entry last night named Going deeper into the Wikipedia which describes Yahoo!'s approach to utilizing the Wikipedia. If you do a search and a wiki result is found within the SERPs, no matter if it is #1 or 100, it shows "Quick Links" to deeper wiki pages. For example, conduct a search on coffee and scroll down to the wiki result. You will see links to "Etymology and history - The cafe - Coffee bean types" on the site of Quick Links.

Google's approach is a bit different, they place the Wikipedia results, when they deem it appropriate, in the One Box location. Giving them prime real estate, and placing wikipedia results at the top, which may not be as useful as the way Yahoo! does it. So does Google still treat Wiki too well?

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Updates Crawled - Currently Not Indexed Details

Nov 3, 2026 - 4:15 pm
Google Search Engine Optimization

Google Performance Reports Showing Weird Spike In Clicks For Some Sites

Nov 3, 2026 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: November 3, 2026

Nov 3, 2026 - 10:00 am
Google

Google Will Turn Off Google Search For K-12 Schools & Testing Learning Beta

Nov 3, 2026 - 9:44 am
Google

Google AI Mode Biased: It Only Shows Links To Google Flights

Nov 3, 2026 - 7:51 am
Google

Google Tests Removing AI Mode Button From Search Bar

Nov 3, 2026 - 7:41 am
Previous Story: Yahoo Interviewing Individual YPN Publishers?