Yahoo! Makes Sense of Wikipedia in SERPs

Feb 24, 2006 - 7:57 am 0 by

Yahoo! posted a new blog entry last night named Going deeper into the Wikipedia which describes Yahoo!'s approach to utilizing the Wikipedia. If you do a search and a wiki result is found within the SERPs, no matter if it is #1 or 100, it shows "Quick Links" to deeper wiki pages. For example, conduct a search on coffee and scroll down to the wiki result. You will see links to "Etymology and history - The cafe - Coffee bean types" on the site of Quick Links.

Google's approach is a bit different, they place the Wikipedia results, when they deem it appropriate, in the One Box location. Giving them prime real estate, and placing wikipedia results at the top, which may not be as useful as the way Yahoo! does it. So does Google still treat Wiki too well?

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 4, 2025

Dec 4, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up December 3rd & 4th

Dec 4, 2025 - 7:51 am
Google Ads

Google Ads WhatsApp Support Notifications

Dec 4, 2025 - 7:41 am
Google

Google Discover Gains AI Mode Features

Dec 4, 2025 - 7:31 am
Google Search Engine Optimization

Google Search Console Performance Reports & Page Indexing Delayed Again

Dec 4, 2025 - 7:21 am
Bing Search

Bing Tests New Search Bar With Advanced Tools Menu

Dec 4, 2025 - 7:11 am
 
Previous Story: Yahoo Interviewing Individual YPN Publishers?