Yesterday, at the SEW Blog I wrote about the MSN adCenter 3.0 Demo in New York and outlined the prime features of the adCenter PPC product.
- Dynamic Keyword Insertion beyond Google AdWords: She explains that you can "set up to three dynamic parameters that allow you additional control over you ad copy and even allow for dynamic destination URLs."
- Extensive Demographic Data: This allows you to tailor your ads based on demographics and not just keyword phrases and geographic data.
- Bid Based on Demographics: You can place a higher bid on a keyword phrase for a searcher who is 26-35 year old males, as an example.
- Estimate Average Positions: Unlike Yahoo which shows max bids, and unlike Google that makes it very hard to know a rank, MSN enables you to see estimated position based on max bid and CTR of each ad creative.
- Day Parting Bid Tools: You can "display your ads on specific days of the week, specific times of day or a combination of each."
Here I wanted to add the forum perception of this demo. A Search Engine Watch thread named MSN Team Gives First Public Demo of MSN adCenter 3.0 presented to DFW SEM has six posts in regards to that coverage. Here is some extra information;
- "I tried working with 2.0 an ya it was pretty bad. 3.0 is a Beta product it is NOT perfect. The term suggestion tool needs some work but it isn't bad, I would not rely on the search count too much right now etc."
- "I saw the demo at the meeting here in Dallas and it looks great--when the MSN reps went through it live I didn't see any issues or problems, although it was a little slow (perhaps that was due to the wifi connection at the hotel here in Dallas."
Forum discussion at Search Engine Watch Forums.