Two Target Markets - One Website...How to Create Copy?

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s, and since founding Web Traffic Advisors in 2014, consults business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris supports organization teams and agencies to directly audit existing campaigns, lead the launch and management of new efforts, and analyze performance for actionable growth strategies. Chris also loves customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B, Travel, Retail and other industries.

Since 2004 Chris has been a highly-rated speaker, moderator, and content advisor at conferences all over the world, covering search engine marketing, social media, analytics and evolving tactics. Chris is a regular speaker and moderator for the Pubcon conference series. He has served on the Global Board of Directors of SEMPO.org since 2006 and is a regular judge for the US Search Awards, given to high-performing brands, marketing agencies and consultants. Chris has published articles for various marketing publications through the years, although most his research and analysis these days is client-owned. Twitter: @boggles