A member at High Rankings Forums posed a very detailed question the other day that is drawing out some nice answers from copywriting experts. Karri details a specific content-creation job that she feels should probably be split into two sites but needs to be on only one site. Her problem: how to introduce both products on the home page without getting into too much detail, and possibly "losing" some visitors before they get to "their" copy.
I like some of the comments so far, including:
Never underestimate the power of candor. Can't you just explain things to your web site visitor the same way you've explained to us?and the aptly-named "copywriter" offers this insight:
...if you've got two different target customers coming to one home page, you're going to have to create a funnel effect...
See the thread at High Rankings Forum