Two Target Markets - One Website...How to Create Copy?

Feb 21, 2006 - 2:30 pm 0 by
Filed Under SEO Copywriting

A member at High Rankings Forums posed a very detailed question the other day that is drawing out some nice answers from copywriting experts. Karri details a specific content-creation job that she feels should probably be split into two sites but needs to be on only one site. Her problem: how to introduce both products on the home page without getting into too much detail, and possibly "losing" some visitors before they get to "their" copy.

I like some of the comments so far, including:

Never underestimate the power of candor. Can't you just explain things to your web site visitor the same way you've explained to us?
and the aptly-named "copywriter" offers this insight:
...if you've got two different target customers coming to one home page, you're going to have to create a funnel effect...

See the thread at High Rankings Forum


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