Yahoo! Sponsored Listings to Get a Face Lift

Dec 16, 2005 - 8:09 am 0 by

An email went out last night to all Yahoo! Search Marketing (Overture) customers notifying them of new changes to come to YSM in 2006. YahooSarah at Search Engine Watch created a thread named New Look Coming For Yahoo Sponsored Search Listings where she informs the rest of us about these changes.

How this change impacts your listings:

• Yahoo! will display shorter descriptions for Sponsored Search listings • You don’t have to make any changes to your listings; they’ll be automatically shortened for you when displayed on Yahoo! • If you’d like to optimize your listings for Yahoo!, begin your description with one short sentence that includes your keyword and focuses on your most important information in the first 70 characters • Over time, we will fine tune the exact character count that we believe works best for advertisers and search users • Most of our partners, including MSN, CNN, ESPN and Infospace, will still display longer descriptions for your Sponsored Search listings, though the exact length may vary from partner to partner

We believe that this change will improve the search experience for its users. As usual, if you have any comments feel free to post here, we welcome your feedback or send me a private note.

These changes will take place on January 18, 2006, so be prepared and optimize your new ad titles.

Forum discussion at Search Engine Watch Forums and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Yahoo! Publisher Network to Give Holiday Gifts