If getting slashdotted wasn't enough for Rand and his SEO Beginners Guide, the other day, a Newsweek article named Hotwiring Your Search Engine covers Rand and SEO. The subtitle of the article says a lot, "Google a topic, and the results are based on popularity, right? Wrong. Inside the shadowy world of 'SEOs.'" And guess, what, Rand was slashdotted again for this article!
Not only that, this has been making lots of buzz in the forums and at other blogs. For example, Matt Cutts's Blog discusses how; he "didn't realize that he was also planning to write about a blackhat SEO (or if Brad mentioned it, I missed that)." Well, I was interviewed by the author for this article as well, and he made it pretty clear to me that he will be discussing the black-hat topics that no one else seems to discuss in the mainstream media.