Tim Mayer from Yahoo - Mission statement slide - Link new URL from existing URL in the index - Make sure all URLs have an inbound link - Good authoritative links into a site to encourage deep crawls - Don't make site depth too extreme (3-4 levels is recommended) - Use the free addurl service if all else fails - Unique content (page titles, metatags, unique pages, multiple domains only when there are distinct businesses) - Avoid excessive doorway pages, keyword stuffing, keyword repetition, hidden text/link, link farms, cloaking - Yahoo has many crawlers (they are exclusive to each service) - Site Explorer Slide (talk about it here, here and here. - Local & Navigational Active Abstracts (he shows local vertical integration into SERPs, also Quick Links, and so on. - My Web product, social search, saving search and sharing results with friends (save to my web buttons can be put on your pages) - Yahoo Search Blog and Next.Yahoo.Com - He Mentions Answers.Yahoo.Com
Charles Martin from Google - Freshness, Comprehensiveness, Different Crawl Rates - Google Sitemaps, shows it off for crawl and error checking reasons - Show how to remove content from Google at webmasters/remove.html - Webmaster Guidelines slides - What if my site is moving, use 301 redirects - Googlebot uses too much bandwidth, respond 304 not modified - I want Googlebot to stay away (robots.txt - Gmail, Personalized Search, New Froogle Homepage, Images on Google News, Numrange, Google Local, Google Deskbar.
Q & A:
Q: On Rogue spiders, what are they? A: Danny answers it, but if you want to hear what he said, comment and ill add the info, its basic.
Some realllllllllly basic questions.....
Q: Google Sandbox, how do I get out of it? A: Charles said when he was listening to the podcast, he learned about the Jagger update thing. Internally there is no Jagger update, there are just improvements to the site. He said, whatever the marketers said, "i am behind it." They said that there is no google sandbox per-say, but its more about a series of filters that tries to figure out if a site is good or bad, etc.
Q: Is it cloaking to strip out session ids for just the bots? A: They all said it is "no problem". Google added, "in fact, please do that."
Q: Images that are linked, are they followed? A: MSN follows it, Google follows and recommends adding reasonable alt text.