Phew, that was a hard title to come up with and I am still unsure if it properly represents the latest patent application that has been filed by Google named Selectively delivering advertisements based at least in part on trademark issues. Based on the abstract;
A system and method for selectively delivering legal information communications for documents (e.g., advertisements). An input is received, wherein the input is a document delivery-triggering event operative to cause a document to be delivered to a user. A location associated with the input is identified. Based at least in part on the location, it is determined whether to provide a legal information communication. A document is delivered based at least in part on the input, wherein the document is delivered with a legal information communication if the location is determined to be in a legal information communication jurisdiction.
It seems like they are going to be offering those with trademarks to submit electronically proof of trademark infringement. The system will automatically do its best to verify the documents submitted and process ads based on that data. I am not about to read the whole patent application now, but it can just add to both of our light weekend reading.
Bill at Cre8asite forum has the thread on this, which he named Trademarks and Google Ads (a much simpler title, but it says a lot). He explains that the patent application provides "a technical framework for considering trademark issues when serving advertisements." He adds;
One aspect of it would serve a legal disclaimer in some jurisdictions to limit consumer confusion. In other jurisdictions, it may not serve an advertisement at all based upon the laws of that region. The document provides thoughtful technical framework for handling trademarks in ads.