How Important are H1 (Header) Tags

Aug 25, 2005 • 8:44 am | comments (19) by | Filed Under SEO - Search Engine Optimization

We have discussed the header tag at least a couple times here in the past. But there is a new WebmasterWorld thread that asks what is The importance of the H1 tag, today?

What I find most interesting is the strong views from various SEOs on both extremes.

Those that feel the H1 tag isn't used say;

  • I doubt if the use of the H1 tag is still working to get get higher listings. I think it even may hurt your listings.
  • I personally don't see it as H1's giving pages a 'lift'...but as H1's doing what they are supposed to do, so that a page can be shown for relevant searches.
  • So the H1 tag often represents an artificial attempt to inflate a page's ranking.

Those that feel the H1 tag is used say;

  • I think that used correctly it is still a major contributor.
  • I think it is still a very large factor
  • The idea that using H1 will hurt you is nuts. What can hurt you is not following Google's guidelines. If you use a bunch of crap techniques, that is what will get someone into trouble, not having an H1. It's like blaming your windshield for a flat tire.
  • I will continue to use the H1. It helps to create a well-formed document and just because others have abused it is no reason for me to create crappy mark-up.

The ping pong debate goes back and forth. Me? I use it because of the last quote above.

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