Google Slightly Changes AdWords Ranking Algorithm

Apr 29, 2005 - 11:31 am 2 by
Filed Under Google Ads

There are two basic components to how an AdWords ad is ranked in the sponsored section of the search results page. Cost per click (the bid) and click through rate, those two numbers make up your "rank number" or the position of your PPC ad.

A well moderated WebmasterWorld thread named Changes in Ranking Formula discusses a change made to the CTR (Click Through Rate). Basically, the thread reports that Google now looks at each individual ad copy's CTR. So instead of simply looking at an overall keywords CTR, they break down the keyword into your ad copy groups and use the CTR x the CPC to rank that specific AdWords ad.

There are some strong reactions to this change at the WebmasterWorld thread. As you can imagine, some like it and some dont.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Yahoo! To Serve Up Image Search Ads
Next Story: SES Toronto 2005