Yesterday, Google released Google X, which copied the sporty, genie like affect of the OS X Dock (which all my clients love). Many people noticed that last night, Google X was taken offline. C|Net reports that Apple has sought patent protection for this genie affect.
So rumors are that Apple told Google to pull it. Why?
Well, Apple and Google are huge brands. They are synonymous with cool, they are perceived as cool companies. Those who are deeply involved with Google or Apple have issues with them, but the masses see both companies as "cool." So the two are fighting to be the coolest company. Childish or pure marketing suaveness?