Daniel Brandt, aka Everyman, started a thread over at Search Engine Watch forums named that was renamed to AutoLink & Google As Anti-Webmaster. In this thread, Daniel takes shots at Google, he is known for it and he is proud to do so, I think its great for the industry. (Back on topic).
About a week ago, Google releases the Google Toolbar 3.0, in that release came the option for "AutoLink". AutoLink is described by Google as:
when clicking the Toolbar's AutoLink button will automatically create a link to an online map (US addresses only). AutoLink can also link package tracking numbers to delivery status, VIN numbers (US) to vehicle history, and publication ISBN numbers to Amazon.com listings.
Daniel claims that "Google is essentially changing their pages by adding links where links did not exist before. These links take the toolbar user off of the page. Potentially they are a new source of revenue for Google, because the same technology can be used by Google to link to ads."
There is a nice debate going on in the forums now, so check out the thread.