Tomorrow I go to visit a client of mine that has enough success to have many dissatisfied customers. Don't get me wrong, it is very hard to run a national chain of retail stores (I think over 250 stores in the US) and not have any negative complaint sites out there. The sole purpose of this meeting is to come up with a cost effective strategy to fill up the 1st page of the search results page when searching on the company name.
Some of my ideas include:
- Company Blog (Maybe Two)
- "Unofficial" Company Forum
- Support Services Site
- Company Divisions Sites
- E-Commerce Site vs. Corporate Site
- Press Releases (from Lee Odden at TopRank)
Those are just some of my ideas. I'll let you know how it goes tomorrow when I return. Please expect a slow morning, in terms of entries. This client is about 1.5 hours away.