One Ad Per Search Query For Affiliates And Parent Companies Sharing The Same URL

Jan 7, 2005 • 8:28 am | comments (0) by | Filed Under Pay Per Click Engines

It's official, we mentioned it yesterday in the entry named One Affiliate Per AdWords Keyword TBA Tomorrow and now its official. The official email has been sent out, one of the first lines read, "we will only display one ad per search query for affiliates and parent companies sharing the same URL." The thread at Search Engine Watch Forums has the complete email, and I quote:

Hello from the Google AdWords Team:

In January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.


What is changing:

With this new affiliate policy, we will only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches.

For instance, if a user searches for books on or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank.

How this will affect you:

If you are an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

What you should do:

We recommend that you continue to monitor your ads' performance and optimise your ads as needed to ensure that they are bringing you the best results. Please visit our Optimisation Tips page for more information.

We look forward to continue providing you with the most effective advertising available.

Sincerely, The Google AdWords Team

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