Yahoo! Search Asking for Doorway Pages

May 28, 2004 - 4:28 pm 0 by

A post by Bernard, a moderator at IHelpYou Forums, at DigitalPoint's Forum, which lead to a thread at IHelpYou Forums discussed Yahoo!'s troubles with handling 301 redirects. Here is the story...

Normally when you take down a page at one URL and then put it back up at an other URL, you use a 301 redirect to tell the search engines that the page has been permanently moved to a new address. A 301 redirect as defined by the W3.org is just that, a permanent redirect. Google and other popular search engines tell all Webmasters to use this technique when moving pages.

Yahoo! on the other hand tells people to create a page that says, this page has been moved here. What Yahoo is telling you to do is create a "doorway" page. Most of us know that doorway pages are SEO No Nos. So for Yahoo! to tell its SiteMatch customer to generate doorway pages instead of using a 301 redirect, is just not right. Those doorway pages can run the site owner the risk of getting penalized by Google and other search engines.

This leaves the Webmaster in a tight position. If they stick with the 301 redirect, Yahoo will treat it as duplicate content. If they switch to the doorway page all the other engines will treat it as a doorway page.

The standard for page relocation notification has been 301 redirects. Yahoo!, like all other search engines, need to support this standard.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Request for Acceptable Cloaking Usage Policy