Top 5 Optimization Tactics to Avoid

May 9, 2004 - 11:58 am 0 by

Excellent new thread over at WebmasterWorld on the topic of the five most important search engine optimization techniques to avoid when optimizing for Google.

1. Don't keyword stuff anchor text repetitively, either inbound or internal. Keep it down to a certain percentage of the total anchor text per page; use variations. Variety is the spice of life!

2. Don't go hyphen-happy in URLs, stuffing directory and file names with keyword phrases.

3. Don't presume to think that what we see the competition doing that's obvious is the thing that's causing their sites to rank well.

4. Don't assume it's one "algo" that's the answer. Extract the sensible academic principles behind each of them out there and apply the solid principles they teach to sensible site and page construction.

5. Try not to think like an SEO. ;)

Number five is my favorite, "Try not to think like an SEO."

Check out the responses here.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Comment Tags in Source Worthless?