Top 5 Optimization Tactics to Avoid

May 9, 2004 - 11:58 am 0 by

Excellent new thread over at WebmasterWorld on the topic of the five most important search engine optimization techniques to avoid when optimizing for Google.

1. Don't keyword stuff anchor text repetitively, either inbound or internal. Keep it down to a certain percentage of the total anchor text per page; use variations. Variety is the spice of life!

2. Don't go hyphen-happy in URLs, stuffing directory and file names with keyword phrases.

3. Don't presume to think that what we see the competition doing that's obvious is the thing that's causing their sites to rank well.

4. Don't assume it's one "algo" that's the answer. Extract the sensible academic principles behind each of them out there and apply the solid principles they teach to sensible site and page construction.

5. Try not to think like an SEO. ;)

Number five is my favorite, "Try not to think like an SEO."

Check out the responses here.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 1, 2025

Sep 1, 2025 - 10:00 am
Google

Google Tests AI Overview With Knowledge Panel

Sep 1, 2025 - 7:51 am
Google Search Engine Optimization

Google: Crawl Changes Are Independent Of Big Google Updates

Sep 1, 2025 - 7:41 am
Google

Danny Sullivan At WordCamp On How Google Search Keeps Evolving

Sep 1, 2025 - 7:31 am
Google

Google AI Mode Model Updated - Improvements For STEM Queries

Sep 1, 2025 - 7:21 am
Google

Google AI Mode Compare Checkboxes For Products & Local Business Listings

Sep 1, 2025 - 7:11 am
 
Previous Story: Comment Tags in Source Worthless?