Contextual Advertising + Profile-Based Advertising

May 6, 2004 • 8:34 am | comments (0) by | Filed Under Contextual Ads

Are you ready for the next major breakthrough in search advertising? Well its being tested right now and should be available this summer.

The concept is to combine the contextual advertising methodology currently deployed by Google in its AdWords program and combine that with profile-based target ads. "Advertisers will be able to pay to reach a certain demographic of people (for example, high-income men aged 30 to 40 who have expressed an interest in buying a sports car) through sponsored text links that appear on Tacoda partner Web sites."

Tacoda Systems, Inc. is a New York-based application software and services provider, enabling marketing driven businesses to optimize a persistent consumer dialogue across multiple channels for maximum profitability.

Read the full article at CNET

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