Ask Jeeves needs to take that next step in order to become a major player in the search engine industry. Ask Jeeves recently purchased Interactive Search Holdings, which had a great impact on its stock. Ask Jeeves doubled its market share with that purchase, giving them a total of "about 7% market share of the web search space", according to Chris Sherman of Search Engine Watch. 7% is a respectable share of the market, but you and I know that Ask Jeeves wants a larger piece of the pie.
With the recent Google IPO, Yahoo!'s launch of Yahoo! Search, MSN Search expected to launch in the near future, and Amazon's A9 Search; Ask Jeeves has a lot to worry about. There is speculation that Ask Jeeves's next big move is to buy Terra Lycos, which has a market share of about 0.5%.
It will be a long road for Ask Jeeves but I am of the belief that Ask Jeeves will be the Apple Computers of the Search Engines Industry.