Yahoo! Search Uses Shorter Yahoo! Directory Description

Apr 30, 2004 • 8:50 am | comments (0) by | Filed Under Yahoo Search Engine & Yahoo SEO

Have you noticed that since mid April, Yahoo! Search has been using the Yahoo! directories description, if available? Here is a sample of what it looks like in the SERPs for my corporate site.


People at WebmasterWorld find this to be a tad unfair. As one member says, "The ordinary "new Yahoo" search description is much more complete and helpful, and substantially more likely to provide the searcher with a complete sense of the site's focus and content."

Tim Mayer from Yahoo! responds to that with "From my perspective as a searcher I agree with you. Some people's view is that it is query dependant. From a content providers perspective I have heard many times that they do not like the directory T&D. We had the same problem with the Looksmart directory listings in the Inktomi Index. People unsubscribed from Looksmart just to get rid of the T&D in Inktomi."

"Yahoo_Mike" an other Yahoo! representative responded 4 days ago with "We are reviewing this process to provide additional ways for sites to be listed rather than always using the directory information."

I agree, the Yahoo! directory description is not as good as the Yahoo! Search description. Let's see if they respond quickly to the SEMs feedback at WebmasterWorld.

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