So your lazy or you don't have the time to email or call people asking to exchange links. Or maybe, you just don't feel comfortable exchanging links because of the taboo associated with it in the industry (please don't jump on me for saying that). So how can one easy, and cost effectively build links to ones pages?
This is the exact topic over at DigitalPoint's forum, The lazy man's way to get links.... DigitalPoint is well known for his contribution of free software to the SEM community. He has built several Web based tools to help an SEO and SEM manage the day to day business activities of their site. Check out his tools here.
By building and giving away these tools, DigitalPoint was able to obtain many many links. Helping him rank higher for those tools and then increase the chances of him even building more, free and unreciprocated links. Not bad, ehh?